Let's face it: people either have their hands on ther phones or in inappropriate places, all day long. Why not combine the world's two favorite things to fondle?
Besides, if you have an iPhone (like JayG and Dino), you probably need to show the world that you have Serious Balls.
A chunk of the proceeds go to help fund testicular cancer research! You're balls-out in public, for a good cause!
This discovery certainly makes my Christmas and Hannukah shopping so much easier...